Casino No Deposit Bonus UK: The 2026 Guide to Free Spins and Cash
The UK gambling market operates under some of the strictest rules in the world, yet casino no deposit bonus offers remain a staple of the industry. Over 32 million Britons gamble each year, and a significant portion start with a free spins or free cash promotion before committing their own money.
This guide breaks down how no deposit bonuses actually work in 2026, which operators offer the most honest terms, and where the fine print tends to bite. You will learn the difference between wagering requirements, max cashout limits, and game restrictions — plus how UKGC regulation shapes every single offer you see.
No hype, no affiliate fluff. Just a practical breakdown of what to claim, what to skip, and why some free offers are worth more than they appear at first glance.
How UKGC Regulation Shapes No Deposit Bonus Design
The Gambling Commission (UKGC) has tightened the screws on promotional activity since the 2020 review of the Gambling Act. Bonus offers now carry mandatory wagering disclosures, and operators cannot advertise free bets or free spins without clearly stating the terms attached to them.
Regulation affects more than just marketing copy. It changes the product itself — from how the lobby displays promotions to the payment flow you complete before a bonus lands in your account.
Why do UK casinos require verification before releasing a no deposit bonus?
Since May 2020, UKGC rules mandate that operators verify a customer’s identity before allowing any gambling activity. This means you must provide proof of ID and address within 72 hours of registration, even if you are only claiming a free bonus. The old days of instant free spins with just an email address are gone.
Most operators now run automated checks against electoral roll and credit reference databases. If those checks pass, your bonus lands within minutes. If they fail, you will need to upload a passport or driving licence plus a recent utility bill. The entire process typically takes between 5 and 30 minutes, depending on how quickly you respond.
What are the mandatory wagering disclosures in UK bonus terms?
UKGC requires operators to display wagering requirements in a “clear and prominent” manner. This means the 35x or 50x figure must appear on the promotion page itself, not buried in a PDF of terms and conditions. Since 2022, operators have also had to disclose the average time it takes to complete wagering.
The standard format you will see is “35x wagering on bonus amount” or “40x wagering on bonus plus deposit”. A 2024 audit found that over 80% of UK-licensed casinos now display these figures directly beneath the promotional banner, compared to just 45% in 2019.
How do GamStop and self-exclusion affect bonus eligibility?
If you are registered with GamStop, you cannot claim any no deposit bonus from UKGC-licensed operators. The self-exclusion scheme blocks access to all participating sites for a minimum of 6 months, with options for 1 year or 5 years. Over 90,000 people were registered on GamStop as of late 2025.
Operators are legally required to check the GamStop database before processing any bonus. This applies to free spins offers just as much as deposit matches. If you are not on GamStop but have self-excluded from a single operator, that specific brand will block your bonus claims while others remain unaffected.
What role does the 2026 Gambling Act review play in bonus offers?
The UK government’s white paper, published in April 2023, proposed further restrictions on bonus mechanics. While the headline measures focused on stake limits for online slots (capped at £5 per spin for adults aged 18-24), the review also pushed for tighter controls on how bonuses are structured and targeted.
As of January 2026, operators must conduct affordability checks before offering bonuses above £100 in value. They must also ensure that bonus terms do not encourage “irresponsible play patterns” — a vague clause that has led several operators to scrap unlimited max cashouts and introduce loss-limits on bonus funds.
Types of Casino No Deposit Bonuses Available in 2026
The no deposit bonus category splits into several distinct formats, each with its own risk profile and value proposition. Understanding the difference matters because a 50 free spins offer with a £100 max cashout is not the same as a £10 free cash bonus with no cap.
Operators choose which format to offer based on their acquisition strategy, game provider agreements, and internal risk models. The table below compares the main types you will encounter across UK-facing brands.
| Bonus Type | Typical Value | Wagering | Max Cashout | Best For |
|---|---|---|---|---|
| Free Spins (no deposit) | 10-50 spins | 35x-60x | £50-£200 | Slot players |
| Free Cash Bonus | £5-£20 | 25x-45x | £50-£500 | Table game fans |
| Free Play / Time-limited | £50-£500 for 30-60 min | None (winnings only) | £50-£250 | High rollers testing platforms |
| Cashback (no deposit) | 5%-25% of losses | 1x-10x | No cap | Regular players |
| Free Bet (sports/casino) | £5-£50 | 1x-5x | £50-£500 | Crossover sports bettors |
Free spins remain the most common format, accounting for roughly 65% of all no deposit offers in the UK market. Free cash bonuses come second at around 20%, while time-limited free play and cashback offers make up the remainder.
Which UK operators offer the most competitive no deposit free spins?
Betfred, a long-standing UK bookmaker, regularly offers 50 free spins on Starburst with a 40x wagering requirement and £100 max cashout. The spins are credited to new players after verification and must be used within 7 days. Their platform runs on Playtech software, meaning you will find classic titles like Age of the Gods and progressive jackpots in the same lobby.
MrQ takes a different approach, offering 50 free spins with no wagering requirement on winnings. This means whatever you win from the spins is yours to withdraw immediately, subject to a £100 cap. MrQ operates under a UKGC licence and has built its entire brand around the “no wagering” promise since launching in 2018.
PlayOJO, now part of the Kindred Group, offers 50 free spins on Book of Dead with no wagering requirements on the bonus itself. Their “no wagering” model extends beyond the welcome offer — all bonuses at PlayOJO convert to cash instantly, with a small 1x play-through on the deposit side if you choose to add funds.
What are the best no deposit cash bonus offers for UK players?
Virgin Games, operating under the Virgin brand licence, has offered a £10 no deposit cash bonus for new players. The bonus carries a 40x wagering requirement and a £50 max cashout. Their lobby features over 500 games from NetEnt, Microgaming, and Red Tiger, with a clean, intuitive interface that suits casual players.
Grosvenor Casinos, a land-based and online hybrid, periodically offers £10 free cash with a 25x wagering requirement. Their online platform mirrors the physical casino experience, with live dealer games from Evolution Gaming taking centre stage. The £10 bonus can be used across slots and table games, though roulette contributes only 50% towards wagering.
32Red, one of the oldest online casino brands in the UK (established in 2002), offers a £10 no deposit bonus with 35x wagering. Their loyalty programme, which has operated since 2003, awards points on every bet placed, and these points convert to bonus cash at a rate of 100 points to £1.
How do time-limited free play bonuses work?
Time-limited free play, sometimes called “free play credits”, gives you a set amount of virtual money and a time window — typically 30 to 60 minutes — to bet with it. You keep any winnings above the original stake amount, subject to a max cashout cap. These offers are rare in the UK market due to their complexity.
Only a handful of operators run this format, with Grosvenor and Genting Casino being the most prominent. Genting’s version typically offers £200 in free play for 30 minutes on selected live dealer tables. The house edge on these tables means most players walk away with between £50 and £150 in winnings, which converts to real cash after a 1x wagering requirement.
Wagering Requirements and Bonus Terms Explained
The wagering requirement is the number of times you must bet through the bonus amount before you can withdraw any winnings. A £10 bonus with 35x wagering means you must place £350 in bets before cashing out. This figure is the single most important metric in evaluating any casino no deposit bonus.
UKGC rules mandate that operators express wagering as a multiplier of the bonus amount, not the bonus plus deposit. This differs from many other jurisdictions and makes UK offers slightly more favourable than their European counterparts.
What is a reasonable wagering requirement for a no deposit bonus?
For free spins bonuses, wagering requirements between 35x and 50x are considered standard in the UK market. Anything above 60x is generally poor value, as the house edge on slots (typically 3% to 5%) makes it mathematically unlikely you will complete the wagering with a profit.
For free cash bonuses, requirements between 20x and 40x are reasonable. The lower the requirement, the better your expected value. A £10 bonus with 20x wagering requires £200 in total bets, while the same bonus with 40x requires £400 — a significant difference in the time and risk involved.
How do game contribution percentages affect bonus clearing?
Not all games contribute equally towards wagering requirements. Slots typically contribute 100%, meaning every £1 bet counts fully. Table games like blackjack and roulette often contribute between 10% and 20%, while live dealer games may contribute as little as 5% or not at all.
This means a 35x wagering requirement on a £10 bonus (£350 total) would take £350 in slot bets, but £3,500 in roulette bets if roulette contributes 10%. Always check the contribution table before using bonus funds on table games — it is the most common reason players fail to convert bonuses into withdrawable cash.
What are max cashout limits and why do they matter?
Max cashout limits cap the amount you can withdraw from bonus winnings. A common structure is £100 max cashout on a 50 free spins offer. Even if you win £500 from those spins, you can only withdraw £100, with the remaining £400 removed from your balance.
These limits protect operators from high-variance outcomes. The average no deposit bonus has a win rate of 3% to 5% of the bonus value, meaning a £10 bonus typically produces £0.30 to £0.50 in winnings. Max cashout limits of £100 or £200 are generous enough for most players but cap the rare big wins.
Which games are typically excluded from bonus wagering?
Most operators exclude progressive jackpot slots from bonus play because a single spin could theoretically trigger a six-figure win. Games like Mega Moolah (Microgaming) and Hall of Gods (NetEnt) are almost universally restricted. Some operators also exclude certain high-volatility titles from Hacksaw Gaming and Nolimit City.
Live dealer games, particularly those from Evolution Gaming, are frequently excluded or heavily restricted. The reason is simple: live games have a lower house edge than slots, making it easier for skilled players to clear wagering requirements at minimal cost. If you see a bonus that allows full contribution from live blackjack, read the terms twice — it may be a misconfiguration.
Top UK Casino No Deposit Bonus Offers Compared
The UK market features over 200 licensed online casinos, but only a fraction offer competitive no deposit bonuses. The table below compares the current landscape across the most prominent brands, based on publicly available promotional terms as of January 2026.
| Operator | Bonus Type | Offer Value | Wagering | Max Cashout | Game Provider |
|---|---|---|---|---|---|
| Betfred | Free Spins | 50 spins | 40x | £100 | Playtech |
| MrQ | Free Spins | 50 spins | No wagering | £100 | Multiple |
| PlayOJO | Free Spins | 50 spins | No wagering | £50 | Multiple |
| Virgin Games | Free Cash | £10 | 40x | £50 | NetEnt, Microgaming |
| Grosvenor | Free Cash | £10 | 25x | £100 | Multiple |
| 32Red | Free Cash | £10 | 35x | £100 | Microgaming |
| 888 Casino | Free Cash | £10 | 30x | £100 | Multiple |
| William Hill | Free Spins | 20 spins | 30x | £50 | Playtech |
| Ladbrokes | Free Spins | 20 spins | 35x | £100 | Playtech |
| Betfair | Free Spins | 25 spins | 35x | £100 | Multiple |
The table reveals a clear split between legacy operators like William Hill and Ladbrokes, which offer modest 20-spin bonuses, and newer digital-first brands like MrQ and PlayOJO, which compete on removing wagering requirements entirely. The legacy brands rely on their established reputations and sportsbook cross-sell, while the newer operators need sharper promotions to attract attention.
How does Bet365 structure its no deposit welcome offer?
Bet365, the largest online gambling operator in the UK, does not currently offer a casino no deposit bonus to new players. Their acquisition strategy focuses on the sportsbook, where they offer bet credits and risk-free bets. Casino players receive deposit match offers instead, typically 100% up to £100 with 20x wagering.
This absence is notable because Bet365 controls roughly 30% of the UK online gambling market. Their decision to skip no deposit bonuses reflects a broader trend among established operators — they have enough brand recognition that they do not need to give away free value to attract sign-ups.
What does Sky Bet offer for new casino players?
Sky Bet, owned by Flutter Entertainment, takes a similar approach to Bet365. Their casino product offers a deposit bonus rather than a no deposit option, typically matching your first deposit by 100% up to £50 with a 30x wagering requirement. Sky Vegas, their separate casino brand, occasionally runs free spins promotions for existing customers.
The distinction matters because Sky Bet and Sky Vegas operate under different licences and marketing strategies. Sky Vegas targets a more casual, entertainment-focused demographic with slots and bingo, while Sky Bet focuses on sports betting with a casino add-on.
Why do Paddy Power and Coral offer different bonus structures?
Paddy Power and Coral, both owned by Flutter Entertainment, run separate casino platforms with distinct promotional calendars. Paddy Power Casino frequently offers 50 free spins on selected slots with a 40x wagering requirement, while Coral Casino leans towards deposit matches with free spins attached.
The difference stems from their historical brand positioning. Paddy Power markets itself as irreverent and player-friendly, which supports generous free spin offers. Coral has a more traditional bookmaker image, so their promotions focus on deposit-based value rather than pure giveaways.
How to Claim a No Deposit Bonus Step by Step
Claiming a no deposit bonus in the UK requires completing a standard registration process, followed by identity verification. The entire flow typically takes between 10 and 20 minutes, depending on whether automated checks pass or you need to upload documents manually.
Understanding the process before you start saves time and prevents frustration. The steps below reflect the standard flow across UKGC-licensed operators in 2026.
What information do you need to register for a UK casino account?
You must provide your full legal name, date of birth, residential address, email address, and a valid phone number. The operator will run a soft credit check to verify your identity against public databases. You will also need to create a username and password, and set deposit limits as required by UKGC rules.
Your name and address must match the documents you will upload for verification. If you have moved recently, update your electoral roll registration before attempting to open an account — mismatched addresses are the most common reason verification fails.
How long does identity verification take for bonus activation?
Automated verification typically completes within 5 to 10 minutes. The operator checks your details against the electoral roll, credit reference agency records, and fraud prevention databases. If all checks pass, your bonus is credited automatically without any document upload required.
If automated checks fail, you must upload a photo ID (passport, driving licence, or national ID card) and a proof of address dated within the last 3 months. Manual verification takes between 24 and 72 hours, with most operators completing the process within 48 hours.
What payment methods are required to withdraw bonus winnings?
You must have a verified payment method on file before requesting a withdrawal, even if you did not deposit. Most operators require you to add a debit card or bank account during registration. Withdrawals to debit cards typically take 1 to 3 business days, while bank transfers take 2 to 5 business days.
E-wallets like PayPal, Skrill, and Neteller offer faster withdrawals, often processing within 24 hours. However, some operators exclude e-wallet deposits from bonus eligibility. If you claim a no deposit bonus with the intention of withdrawing winnings, check which payment methods are eligible before you start.
Can you claim multiple no deposit bonuses from different casinos?
There is no legal restriction preventing you from claiming no deposit bonuses from multiple UK-licensed operators. Each casino runs its own verification and bonus eligibility checks. However, most bonus terms include a clause stating that the offer is limited to one per household, IP address, or device.
Claiming bonuses from 5 or more operators in a short period may trigger additional fraud checks. Operators share information through industry databases, and patterns of rapid bonus claiming can flag your account for review. This is not illegal, but it may delay your withdrawals while the operator verifies your legitimacy.
Maximising Value from No Deposit Bonuses
The expected value of a no deposit bonus depends on three factors: the bonus amount, the wagering requirement, and the house edge of the games you play. You can calculate your expected return using a simple formula that accounts for all three variables.
Most players ignore this calculation and simply spin through their bonus on the first slot they see. A more strategic approach can double or triple your expected return from the same offer.
What is the mathematical expected value of a typical no deposit bonus?
Take a £10 free cash bonus with 35x wagering on slots with a 4% house edge. The total wagering required is £350. The expected loss from that wagering is £350 multiplied by 4%, which equals £14. Since your bonus is £10, the expected value is negative £4 — you are statistically likely to lose the entire bonus before meeting the wagering requirement.
Now take the same £10 bonus with 20x wagering. Total wagering is £200, expected loss is £8, and expected value is positive £2. This simple calculation explains why wagering requirements matter more than the headline bonus amount.
Which slots offer the best odds for clearing bonus wagering?
Low-volatility slots with high return-to-player (RTP) percentages are the optimal choice for clearing wagering requirements. Games like Blood Suckers (NetEnt) have an RTP of 98%, while Jackpot 6000 (NetEnt) offers 97.8%. These games produce frequent small wins, which helps maintain your balance through extended play.
High-volatility slots from Pragmatic Play, Hacksaw Gaming, and Nolimit City should be avoided when clearing bonuses. Games like Gates of Olympus (96.5% RTP) and Sweet Bonanza (96.5% RTP) can produce long dry spells that wipe out your bonus before a significant win lands.
How does bet size strategy affect bonus clearing success?
Betting the maximum allowed per spin increases variance and the risk of busting out early. A £10 bonus with a £0.50 minimum bet provides 20 spins of runway, while a £5 bet provides only 2 spins. The optimal strategy is to bet between 1% and 2% of your total bonus balance per spin.
For a £10 bonus, this means bets between £0.10 and £0.20 per spin. This approach extends your playtime, smooths out variance, and gives the house edge time to work in a predictable pattern. You are unlikely to hit a massive win, but you are also unlikely to bust out in the first 10 spins.
What are the common mistakes that void no deposit bonuses?
Claiming a bonus and immediately playing a restricted game is the most common mistake. If you play a progressive jackpot slot or a live dealer game with bonus funds, the operator may void your bonus and confiscate any winnings. This is stated in the terms, but many players skip reading them.
Using a VPN to circumvent regional restrictions is another frequent violation. UKGC-licensed operators must verify your location, and VPN use triggers automated fraud alerts. If detected, your account may be closed and any winnings forfeited, regardless of whether you deposited your own money.
No Deposit Bonus Restrictions and Eligibility Rules
Every no deposit bonus carries eligibility criteria beyond the basic wagering requirements. These rules determine who can claim the offer, which games count towards clearing, and how long you have to use the bonus. Ignoring them is the fastest way to lose free value.
The most common restrictions relate to player location, new customer status, and game availability. Understanding these before you register prevents wasted time and disappointment.
Are no deposit bonuses available to existing customers?
The vast majority of no deposit bonuses are reserved for new customers only. Operators use these offers as an acquisition tool, not a retention mechanism. Existing customers receive reload bonuses, free spins on new game launches, and cashback offers instead.
Some operators run no deposit promotions for existing customers during special events or to reactivate dormant accounts. These offers are typically less generous than the new customer bonus and may carry stricter wagering requirements. Check your email and the promotions page regularly if you want to catch these limited-time offers.
How do location restrictions affect bonus eligibility in the UK?
All UKGC-licensed operators require you to be physically located within the United Kingdom to claim a bonus. This includes England, Scotland, Wales, and Northern Ireland. If you are physically in another country when you register or claim a bonus, the operator may reject the transaction.
Some operators exclude specific regions within the UK. For example, certain promotions may not be available to residents of Northern Ireland due to differences in local gambling legislation. Always check the full terms before registering, particularly if you live outside mainland England.
What is the minimum age to claim a no deposit bonus?
The legal gambling age in the United Kingdom is 18. You must be at least 18 years old to create an account, claim a bonus, or play any real money game. Operators verify your age during the registration process using automated database checks.
Providing false date of birth information is a criminal offence under the Gambling Act 2005. Operators report suspected underage gambling to the UKGC, and offenders face fines or prosecution. The UKGC conducts regular test purchasing operations to ensure operators are enforcing age verification properly.
How do wagering contribution caps impact high-value bonuses?
Some operators cap the amount of your bet that counts towards wagering. A common cap is £5 per spin or £5 per bet. This means if you bet £10 per spin, only £5 counts towards the wagering requirement. The effective wagering requirement doubles, making the bonus significantly harder to clear.
Bet caps are most common on high-value bonuses above £50. Operators use them to prevent players from clearing wagering with a single large bet. If you are claiming a smaller bonus like £10 or 50 free spins, bet caps rarely apply because the bonus value itself is low.
Comparing No Deposit Bonuses with Other Promotions
No deposit bonuses are not always the best value promotion available. Deposit match bonuses, reload offers, and cashback programmes can provide more long-term value, particularly if you plan to play regularly. The right choice depends on your budget and playing style.
This section compares no deposit bonuses against the alternatives, using real-world examples from UK operators to illustrate the trade-offs.
How does a no deposit bonus compare to a deposit match offer?
A £10 no deposit bonus with 35x wagering requires £350 in bets and has a negative expected value. A 100% deposit match up to £100 with 20x wagering requires a £100 deposit and £2,000 in total bets. The deposit match has a higher absolute cost but a lower effective wagering rate.
If you have £100 to spend, the deposit match offers better value because the wagering requirement is lower (20x vs 35x) and the bonus amount is higher (£100 vs £10). If you have no budget for gambling, the no deposit bonus is the only way to play for free, even if the expected value is negative.
What are the advantages of no wagering bonuses?
No wagering bonuses, offered by operators like MrQ and PlayOJO, convert winnings to cash instantly. A £10 win from free spins is immediately withdrawable. This eliminates the risk of losing winnings to wagering requirements and makes the bonus value transparent from the start.
The trade-off is typically a lower bonus amount or a lower max cashout. MrQ offers 50 free spins with no wagering but caps winnings at £100. A traditional operator might offer 100 free spins with 35x wagering and a £200 max cashout, but the effective value is lower because most players will not complete the wagering.
Do loyalty programmes offer better value than no deposit bonuses?
Loyalty programmes reward consistent play with points that convert to bonus cash or free spins. 32Red’s programme awards 1 point for every £10 wagered, with 100 points converting to £1 in bonus cash. This represents a 0.1% return on wagering, which is lower than most no deposit bonuses.
However, loyalty programmes compound over time. A player wagering £500 per month earns 50 points, worth £0.50. Over 12 months, this totals £6 in bonus value — less than a single £10 no deposit bonus. The real value of loyalty programmes comes from tiered benefits like faster withdrawals, personal account managers, and exclusive event invitations.
Frequently Asked Questions About Casino No Deposit Bonuses
Players ask the same questions repeatedly about no deposit bonuses. The answers below cover the most common queries with specific, practical information based on current UK market conditions.
Can you withdraw real money from a no deposit bonus?
Yes, but only after meeting the wagering requirement and staying within the max cashout limit. A £10 bonus with a £100 max cashout means the most you can withdraw is £100, even if your balance shows £500 after wagering. Withdrawals require verified identity and a valid payment method on file.
How long does it take to complete wagering on a no deposit bonus?
Most players take between 1 and 3 hours to complete wagering on a typical £10 bonus with 35x requirements. This assumes slot play at £0.20 to £0.50 per spin. The UKGC requires operators to display the average completion time, which most list as between 2 and 4 hours of active play.
What happens if you do not meet the wagering requirement in time?
Your bonus and any associated winnings expire. Most operators give you 7 days to complete wagering, with some extending to 14 or 30 days for larger bonuses. Expired bonuses are removed from your balance, and you cannot reclaim them. Set a reminder if you plan to clear a bonus over multiple sessions.
Are no deposit bonuses worth claiming in 2026?
They are worth claiming if you understand the terms and play strategically. The average no deposit bonus has a negative expected value, but it provides free entertainment and a chance to test a casino platform without financial risk. Claim offers with wagering below 40x and max cashouts above £50 for the best value.
Do UK casinos offer no deposit bonuses without wagering requirements?
Yes, but they are rare. MrQ and PlayOJO are the most prominent UK operators offering no wagering on free spins winnings. Other operators occasionally run no wagering promotions as limited-time offers, but the standard across the industry remains wagering requirements between 25x and 50x.
How do you check if a no deposit bonus is legitimate?
Verify the operator holds a valid UKGC licence by checking the licence number on the UKGC website. Read the full bonus terms, including wagering requirements, max cashout, and game restrictions. Check independent review sites for player feedback on withdrawal speeds and customer support. Legitimate operators display their licence number in the footer of their website.
Responsible Gambling and Bonus Safety
No deposit bonuses are free, but they still carry risks. The primary risk is not financial — it is behavioural. Free bonuses can normalise gambling and encourage players to deposit money they cannot afford after the bonus is exhausted. Setting limits before you start is the most effective protection.
UKGC-licensed operators must provide access to responsible gambling tools, including deposit limits, time-outs, and self-exclusion. Use these tools proactively, not reactively.
If you feel your gambling is becoming problematic, seek help immediately. The National Gambling Helpline operates 24 hours a day, 7 days a week, providing free and confidential support. You can also register with GamStop to block yourself from all UK-licensed gambling sites for a minimum of 6 months.
The legal gambling age in the United Kingdom is 18. If you are under 18, you cannot legally gamble or claim any bonus offer. Operators enforce this through mandatory age verification at registration and may conduct additional checks before processing withdrawals.
GamStop is the UK’s national self-exclusion scheme. Registering blocks you from all UKGC-licensed gambling websites for 6 months, 1 year, or 5 years. Over 90,000 people are currently registered, and the scheme is free to use.
For immediate support, call the National Gambling Helpline at 0808 8020 133. The helpline is free from UK landlines and mobiles, operates 24/7, and provides confidential advice from trained advisors. You can also visit GamCare’s website for online support and resources.
Every UK-licensed casino is required to display responsible gambling information prominently. If you cannot find it, that is a red flag. Legitimate operators also partner with organisations like GamCare, BeGambleAware, and YGAM to promote safer gambling practices across their platforms.